American author, Mark Twain, wrote, “There are two types of speakers: Those who get nervous and those who are liars.” Anyone can learn how to speak; with practice, preparation, and self-confidence, public speaking can empower us to inform, persuade, and move people to action.

Benefits of Public Speaking
It can be frightening, but anytime we find a platform to improve our story-telling abilities, we can grow tremendously. For those of us in positions of leadership, public speaking skills can help us springboard our mission to the next level. When we want others to get (or stay) on board with us, effective, composed clarity about our vision and its importance can deliver a huge impact. Speaking allows us to position ourselves as a “thought leader” in our domain regarding any vision that resonates within our hearts.

If we achieve “thought leader” status, our reputation, knowledge, and ability to communicate with others instantly elevate the value we provide in our industry. If we disagree with the wrongs we perceive within the social construct, the power of our speech can be a catalyst to spark a fire under the change we so desire. A well-delivered speech can influence people to align with the light we want to see in the world.

Public Speaking Best Practices
When preparing for and delivering a speech, it is best to avoid aspirations of perfection. A more relaxed mentality helps calm our nerves and encourages the natural rhythm often missed when communication comes across as scripted. If there is one common theme among dynamic speeches, it is the continuity between the speaker’s words and his or her presentation: the heart and soul of their message.

With thorough research and preparation, organize speaking points within an intentional, logical chronology. Stand up straight, speak from the diaphragm, and enunciate certain words to pack power into the message. Consider the thoughts and feelings of the audience; foster a connection that breathes legitimacy into every word. Open by grabbing their attention, flow through supporting evidence, and close with words that move people towards our goal. Whether we strive to evoke feelings of curiosity, intrigue, inspiration, or even aspiration, our words should be delivered to win over the crowd.

One of the greatest speakers of our time, English statesman, Sir Winston Churchill, said, “If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time.” When a confident speaker possesses both poise and mastery, awareness of related nuances, pros and cons, costs and benefits, worst-case, likely-case, and best-case scenarios, well-prepared speakers can provide value and create impact. Lastly, remember another quote by Mark Twain, “No word was ever as effective as rightly timed pause.”

Informative Speaking
Informative presentations that share information are common in most corporate jobs. From presenting history to research to new ideas, informative public speaking is an integral skill set in today’s business world. Good informative speeches clearly convey accurate information, while keeping the audience interested. 

Persuasive Speaking
Informative presentations that share information are common in most corporate jobs. From presenting history to research to new ideas, informative public speaking is an integral skill set in today’s business world. Good informative speeches clearly convey accurate information, while keeping the audience interested. 

Entertaining Speaking
Entertaining speaking includes types of engagements such as weddings, comedy shows, ceremonies, and awards dinners. With good content, preparation, and plenty of practice, speaking to entertain can be incredibly fun, allowing us to deliver some of the most memorable speeches of our lives.

Summary
Public speaking is one of the most nerve-racking and important forms of communication. While it can strike fear in the most courageous souls, those who bravely learn the art of public speaking are automatically more valuable by making any mission they pursue more achievable. Whether for career advancement or personal satisfaction, the benefits of public speaking make it incredibly worthwhile. American President, Gerald Ford, said, “If I went back to college again, I’d concentrate on two areas: learning to write and to speak before an audience. Nothing in life is more important than the ability to communicate effectively.”

“Now go; I will help you speak and will teach you what to say.”
—Exodus 4:12 NIV